This is an Ypsilanti based non-profit organization, that offers a “sustainable local food system.” This rebrand was proposed in 2018 in an Advanced Graphic Design class at Eastern Michigan University. The client wanted a refresh on their brand to represent a “Farm to Table” lifestyle.

Logo Design

The new logo was inspired by Growing Hope’s mission: “A place for a community to be empowered to grow, sell, buy, prepare, and eat nourishing food.” The carrot representing farm fresh food and the wheel barrel representing locally grown. Growing Hope encourages opportunities for all people to prepare their own harvests. To give a softer and more inviting feel to the brand, I used more organic and rounded line strokes.

Print Materials

Brochure

Poster Design

Website