About Me

I’m a Brand Manager based in Metro Detroit, Michigan. I graduated from Eastern Michigan University, where I received my Bachelor of Fine Arts. I lead and execute marketing campaigns through strategic development of marketing plans and materials. I specialize in building brand awareness, driving targeted audiences to the brand, achieving profitability, and long-term growth. I partner with leadership and franchisees to execute best practices and benchmark marketing needs in order to support the overall brand strategy. 

I’m custom to preforming in a deadline-driven environment with an emphasis on print and digital marketing. I partner with clients, propose organized and clear ideas, present final products, and market seasonal campaigns. Currently I am the Brand Manager for Zoup! Eatery where I manage all brand concepts, campaign development, and lead creative processes.

This includes:

• Develop quarterly campaign and marketing initiatives

• Build effective working relationships with franchisees and vendors to translate franchisee’s needs into action

• Manage brand identity and local store marketing across 70+ locations. Including: exterior building signage, interior seasonal POP, packaging, vehicle wraps, social media, web assets, digital menu boards, campaign print materials, photo editing and retouching

• Track effectiveness of marketing efforts and projects against budget, quality standards, and brand standards using UTMs and Google Analytics

• Print vendor management and store print material distribution

• Closely collaborate with Marketing Agency and marketing associates to oversee all social media content and creative assets

• UX design and customer facing management for zoup.com, zoupfranchise.com, enjoymaclove.com and goodtheoryeatery.com

• Copy-write, design and send communication to 94K+ email subscribers and 53K SMS subscribers

• Analyze marketing SMS and email performance and increased click-through rate by 12% and conversion rate by 8%

• Streamlined brand asset creation by creating reusable components, reducing design time by 18%

• Organize & direct photoshoots with photographer and food stylist

• Interfaces with industry and professional organizations to increase awareness of the brand and expand networking opportunities

• Create internal communication displayed through sales decks in Powerpoint

• Present clear and effective marketing strategies to Franchisees and leadership on a monthly basis