A series of POP materials: Boxed Lunch, Tray Liner, To-Go Bag, Disposable Zoup! Cup, and Zoup! bandana.
Boxed Lunch
The previous boxed lunch design used outdated colors and fonts. The overall design was very cluttered and didn’t match the current Zoup! rebrand. There was a lot of wasted space with prime marketing re-estate.
With the new boxed lunch design I wanted it to match our brand standards. I used only 1 color for this design to limit cost, increase the speed of print production and create a clean and simple look. The main color component I used was squash. Squash is our main brand color, which represents warmth, boldness, healthy, and draws our consumers attention. The word bubble on the side panel includes key phrases and callouts of the Zoup! brand, such as: house-made, love in every ladle, quality, hearty and healthy, bringing people together and locally owned and operated. This is to give consumers a quick glance of what Zoup! Eatery stands for.
Zoup! To-Go Bag
There was limited branding on the original to-go bag. It only included the old Zoup! logo and it was in black and white. On the new bag I included our story on the back as well as icons leading to our website. The gusset was inspired by the Zoup! Z and the new furniture that was included in the rebranded stores. I made a pattern that added texture and playfulness, while also including the theme of the brand.
Icons
I wanted the look of the icons on the back of the bag to follow the quirky font that we use, hence the more “cartoon feel” they have. The motion lines are the same lines we use when we introduce a “new” product. I wanted to keep it consistent across our brand. These are callouts to customers for quick links to visit to access things like mobile ordering, delivery and catering.
Zoup To-Go Cup
Bandana (Uniform)
